To create an effective training program, it is important to have a good understanding of what you want to achieve with that program. The training program is based on multiple researches combined with the needs of the target audience.
The workshop will address the topics that beginners in generative AI need to know to effectively use it in their daily workflow. After conducting research for the general knowledge of the creative department three main topics should be covered:
Generative AI is rapidly evolving technology that is taking the world by force. A recent study by OpenAI found that around 80% of the U.S. workforce could have at least 10% of their work tasks affected by LLMs, while approximately 19% of workers may see at least 50% of their tasks impacted. (Eloundou et al., 2023 ) Meaning that the employees of GroupM will also definitely see change in their own work in the coming future. For this reason it is very important to prepare the people for what's to come by having their first introduction with generative AI and how they themselves can use it.
Figure 1: Learning Objectives for the workshop (conceptbook, 2023)
The workshop will be visible in the Learning & Development platform of GroupM. In this environment employees can easily see the information for the workshop and enroll in the program
Figure 2: Learning & Development platform (Interview: Learning & development, 2023)
The training methods are carefully selected on efficiency. One of the goals is that people find the workshop fun and engaging which results in improved learning. (Shukla, 2020) There are multiple interactive elements in this workshop to obtain that goal.
The general structure and methods used for the workshop are:
Instructor led-training with interactive elements: Explanation of the topic through an instructure, this will be done for the first part of the workshop. In between these explanations there will be interactive elements to engage the target audience in our story.
Figure 3: Interactive elements within the workshop
Hands-on Experience with real life scenarios: Participants will be given exercises to use generative AI with a real-life scenario. This will be done to practice the skills of prompting. These exercises will be discussed during the workshop. The real-life scenarios help them recognize the different possibilities of generative AI in their workflow.
Figure 4: Miroboard exercises with real-life scenarios as part of the assignment
Case study: At the end of the workshop the participants will divide in groups and will use their new found knowledge to create a final end product with generative AI. This method will help participants practice the theory with each other. Resulting in them having to work together and sharing knowledge. During this activity the instructors of the workshop will help answer questions.
Figure 5: Case study final results
The workshops slides
Figure 6: The workshop given at GroupM 25th of April.
The Miroboard with all the exercises.
Figure 7: Prompting exercises done during the workshop in Miro
To not overload the particpants a cheatsheet was created that contains all the information for effective text prompting.
Figure 8: Cheatsheet all the information to effectively write text prompts
A script was created to have a better transitions between presenteres and to make the workshop transferable. This way people now what was told in this workshop.
Figure 9: Script for the workshop to make it transferable
For the eventual creation of the workshop I learned a lot. I had never before created a workshop meaning everything from choosing the methods, making it interactive was new to me. In general I don’t like to give presentations or stand in front of groups but I knew the best solution for the problem was creating a workshop. For this reason I went out of my comfort zone and created a workshop which resulted in a successful end product.
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Go to Progress workshop
