The concept is a training program to teach the target audience all the required information needed to use generative AI effectively in their workflow. To achieve this goal there will be two parts to the concept. The first one being a workshop. The reason for choosing a workshop is that the participants will get to practice with generative AI in a controlled space and it is often used when GroupM gives training. I wanted the workshop to be easily accessible and low entry so that the target audience feel less pressured into starting something entirely new. Also it will be easier to transfer if people are knowledgeable with the platform. One of the main struggles with a workshop is that it often can be found boring. One of the workshop goals is that it will be fun and engaging making the information easily obtainable. Another problem with a workshop is that only the first time the information is new. After the workshop is given there needs to be something where the target audience could continue learning about generative AI.

The second part of the concept addresses this problem. The concept being: Weekly challenges with Generative AI. This platform will hand out every week a challenge similar to the case study within the workshop. These challenges consist of real-life scenarios in which the participant uses generative AI to solve the challenge. After they hand in their content a vote will be taken on the best outputs. In those voting areas a highlight of all the created content will be shown with a description of how they were created. The goal of this platform is to let the target audience continue to learn about generative AI through challenges or from colleagues.